So, it’s been a week since the iPad replaced my laptop as the official gadget of choice to bring to school instead of my laptop. Amazingly, the iPad has let me do whatever that I’ve been doing on my Macbook Pro very well and I believe that it will continue to do so, unless I need my laptop for other reasons, such as heavy coding or word processing.
On my last post, I talked about how the iPad is going to repeat what the iPod has done in the music industry; it single-handedly killed the old-fashioned buy-the-entire-album-to-listen-to-just-one-good-song-that-is-worth-listening consumption pattern and allowed music listeners to pick and choose whatever song that they wanted to listen to.
So this time, I’m going to talk about what the iPad is going to do in software development industry, specifically those small independent developers who traditionally lacked the means to distribute their software, publicize their newest innovations, and make adequate amount of money to compensate for their effort. But this is about to change. In the next paragraph, I’m going to talk a little bit about economics, which may be boring but I promise it will be worth reading.
As it is very common in many developed countries, it is not very hard to find huge companies dominating one industry with their $$$ and PR power to influence the market in whatever way they want. In economics, we call such practice oligopoly. And we all know (at least, should know if you’ve taken econ 101 back in college) that oligopolistic practice causes what is called deadweight loss through less production of goods at higher price, thereby reducing the amount of consumer surplus and producer surplus. As a result, the economy loses a significant amount of welfare that could have been produced had the market been competitive as illustrated in this graph.

Now, because the iPad gives independent software developer, who tend to be more creative and can produce innovative products faster than giant companies, a platform to compete on the same level as some of these bigger companies with more manpower and resources, it changes the entire market into nearly perfect competitive market. Consumers have the option of selecting whatever they need at a cheaper price because of the availability of numerous new applications that fit their needs. It effectively decreases the average price of software, previously dictated by some corporate giants and increases the quantity of available software by driving the number of software developers in the market, and minimizes the deadweight loss caused by oligopolistic market system in software industry.
In conclusion, the introduction of the iPad is a good news for both consumers and society because they’ll earn more from it as a whole. Yeah, some may say that this empowers Apple to become the next dictator in software industry but at least they are producing amazing user experience and share this new opportunity with everyone, unlike some companies.